Problem
Procrastination between the ages of 18 and 24.
Trigger
They are young people with procrastination.
They are not aware of the passage of time.
They waste time on unimportant things.
They did not consider the results after wasting time.
Purpose
Let these young people with procrastination realize that time waits for no one. These young people are faced with many important events in their lives. For example, study, exam, job search, work and so on.
Target Market
Primary
18-24 year old Chinese youth market: Today, most young people suffer from procrastination. They have no concept of time. They did not realize that the passage of time had caused many undesirable consequences. This wrong awareness of time is interfering with their progress.
Offline Poster
The vertical poster will be displayed in the subway.
The basic size is 600mm wide and 800mm long.
Why choose the subway?
1. The reason is that young people think that subways and underground passages are places to post posters.
2. At the same time they think the subway is more comfortable than the bus.
Online Poster
The horizontal poster will be displayed on Taobao's brand homepage.
The basic size is 900px in length and 425px in width.
Why choose "Taobao"?
1. In the age of advanced Internet, young people nowadays choose to go online.
2. "Taobao" is an online shopping site under the Alibaba Group in mainland
China. "Taobao" is also the largest online trading platform in Asia.
QR Code
The QR code was added to the two posters.
Why set up a QR code?
1. The setting of the QR code is in line with the life
rhythm of young people.
2. This can bring convenient service at any time.
Hot Challenge
#if tomorrow is the end of the world
Natural disaster，Man-made disaster，Some accidents happen，Own health problems and also. .
Video
The brand's hot challenge and promotional video
are positioned on "Douyin".
"Douyin" is a short video social application that
can be browsed on a smartphone.
Why choose "Douyin"?
1. Douyin's influence in Asia is extremely high.
2. "Donyin" is a short music community for young Chinese.
Problem
Procrastination between the ages of 18 and 24.
Trigger
They always save important things until the end.
They don't know that all things need time management.
They don't know the value of time planning.
Purpose
Let these university students with procrastination understand that time itself has no value and needs to give it value through their own efforts. Let them know that they are wasting time. I need to make them clarify the meaning of time management. This is to better realize the value of time.
Target Market
Primary
18-24 year old Chinese youth market: Today, most young people suffer from procrastination. They have no concept of time. They did not realize that the passage of time had caused many undesirable consequences. For them who don't understand time management, time is of no value to them. This has also been interfering with their progress.
Secondary
18-24 year old Chinese university student market: Chinese university students have a lot of free time. Many of them do not know that they need to do time management in their free time. For university students, there is a lot of free time. Because university students require themselves to manage themselves. University students are in a state of self-study. They need to plan for time.
QR Code
Subscription Number
The QR code has been added to an interactive video.
Why choose subscription number?
WeChat is a must-have application in mobile phones of young people nowadays. The subscription number is a trend that young people are following now. It provides a new way of information dissemination for the media. This is the most important purposes.
Why set up a QR code?
1. The setting of the QR code is in line with the life rhythm of young people.
2. This can bring convenient service at any time.
Interactive Video
The interactive video will be displayed in the library.
The basic size is 500mm wide and 700mm long.
Why choose the library?
Because my audience is 18-24 year old university students. So for university students, learning is very important. The library is a gathering point for students.
What does the content in the interactive video express to the target audience?
From the interactive video, we can see that many students encourage students with procrastination. At the time node, the barrage changed. The audience can send their own speech from the subscription account. These remarks are telling them the importance of time management.
Front Cover
Back Cover
Contents
Record Book
It records the days with the most barrage in March 2021. Many students with procrastination came to the library very late and the classmates helped them in the barrage. Which is also expressing the meaning of time management to the target audience.
Why the selected size is A5?
Most young people now feel that large books are inconvenient, so small and light books are the first choice for young people.